Established in 2009 by Editor-in-chief Arkeedah McCormick, ItsArkeedah.com was created to display an appreciation for Fashion and Lifestyle events and showcase the hautest fashion trends as well as cosmetics and hair products. ItsArkeedah.com provides daily doses of what’s chic, trendy, what’s haute and what’s not in the world of fashion. With a penchant for all things fabulous, Arkeedah set out to give her readers a fresh take on fashion news and stories, along with spotlights on boutique owners, magazine scans, fashion show reviews, hair product endorsements, trend forecasts, wardrobe advice, celebrity looks for less, and tips on how to stay ahead of the trends.